/* =========================================================
   DistributorFit — MARKETING LANDING PAGE
   Builds on css/app.css (tokens, DM Serif Display + DM Sans).
   Calm, senior, editorial. Lots of whitespace, few images,
   stone-balance motif. Deliberately NOT a dense B2B directory.
   ========================================================= */

:root{ --lp-max:1080px; --lp-narrow:760px; }

body.lp{background:var(--white);color:var(--text);}
.lp .wrap{max-width:var(--lp-max);margin:0 auto;padding:0 28px;}
.lp .narrow{max-width:var(--lp-narrow);margin-left:auto;margin-right:auto;}
.lp section{padding:84px 0;}
.lp .eyebrow{font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--ocean);margin-bottom:14px;}
.lp h2{font-family:'DM Serif Display',serif;font-size:clamp(26px,3.4vw,38px);color:var(--navy);line-height:1.15;letter-spacing:.01em;}
.lp h2 em{font-style:italic;color:var(--ocean);}
.lp .lead{font-size:18px;color:var(--text-sec);line-height:1.65;margin-top:16px;}

/* ---------- top bar ---------- */
.lp-nav{position:sticky;top:0;z-index:100;background:rgba(13,27,42,.97);backdrop-filter:blur(8px);}
.lp-nav-in{max-width:var(--lp-max);margin:0 auto;padding:14px 28px;display:flex;align-items:center;gap:20px;}
.lp-brand{font-family:'DM Serif Display',serif;font-size:26px;color:#fff;text-decoration:none;}
.lp-brand span{color:var(--ocean-light);}
.lp-nav-right{margin-left:auto;display:flex;align-items:center;gap:18px;}
.lp-nav-right a{font-size:13px;color:rgba(255,255,255,.65);text-decoration:none;}
.lp-nav-right a:hover{color:#fff;}
.lp-cta{background:var(--ocean);color:#fff!important;padding:9px 18px;border-radius:var(--rs);font-weight:500;transition:background .15s;}
.lp-cta:hover{background:var(--ocean-light);}

/* ---------- persona selector ---------- */
.persona-bar{background:var(--fog-light);border-bottom:1px solid var(--border);position:sticky;top:57px;z-index:90;}
.persona-in{max-width:var(--lp-max);margin:0 auto;padding:0 28px;display:flex;align-items:center;gap:6px;flex-wrap:wrap;min-height:50px;}
.persona-lbl{font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted);margin-right:8px;}
.persona-tab{font-size:13px;font-weight:500;font-family:inherit;color:var(--text-sec);background:none;border:none;border-bottom:2px solid transparent;padding:14px 12px;cursor:pointer;}
.persona-tab:hover{color:var(--navy);}
.persona-tab.active{color:var(--ocean);border-bottom-color:var(--ocean);font-weight:600;}
.persona-select{display:none;font-family:inherit;font-size:14px;padding:8px 12px;border:1px solid var(--border-mid);border-radius:var(--rs);background:#fff;color:var(--navy);margin:8px 0;}
.persona-cta{display:none;}   /* on desktop the CTA lives in the top navbar only */

/* ---------- hero ---------- */
.hero{position:relative;background:var(--navy);color:#fff;overflow:hidden;}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:0;align-items:stretch;}
.hero-copy{padding:88px 28px 88px 0;max-width:600px;}
.hero h1{font-family:'DM Serif Display',serif;font-size:clamp(34px,5vw,56px);line-height:1.08;letter-spacing:.01em;}
.hero h1 em{font-style:italic;color:var(--ocean-light);}
.hero-sub{font-size:19px;color:rgba(255,255,255,.72);line-height:1.6;margin-top:20px;min-height:84px;}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:32px;}
.btn-lg{font-size:15px;font-weight:500;padding:14px 26px;border-radius:var(--rs);text-decoration:none;cursor:pointer;border:1.5px solid transparent;transition:all .15s;display:inline-block;}
.btn-primary{background:var(--ocean);color:#fff;border-color:var(--ocean);}
.btn-primary:hover{background:var(--ocean-light);border-color:var(--ocean-light);}
.btn-on-dark{background:transparent;color:#fff;border-color:rgba(255,255,255,.3);}
.btn-on-dark:hover{border-color:rgba(255,255,255,.7);}
.hero-media{position:relative;min-height:420px;background-size:cover;background-position:center;}
.hero-media::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,var(--navy) 0%,rgba(13,27,42,.45) 22%,rgba(13,27,42,0) 60%);}
.hero-tagline{font-size:13px;color:rgba(255,255,255,.5);margin-top:30px;letter-spacing:.02em;}

/* ---------- opener banner ---------- */
.opener{background:var(--fog-light);text-align:center;}
.opener .q{font-family:'DM Serif Display',serif;font-size:clamp(24px,3.2vw,34px);color:var(--navy);line-height:1.25;}
.opener .a{font-size:17px;color:var(--text-sec);margin-top:18px;line-height:1.6;}
.opener .a strong{color:var(--navy);font-weight:600;}

/* ---------- generic blocks ---------- */
.persona-block{background:var(--fog-light);border-left:3px solid var(--ocean);border-radius:0 var(--r) var(--r) 0;padding:24px 26px;}
.persona-block .ttl{font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--ocean);margin-bottom:8px;}
.persona-block p{font-size:16px;color:var(--text);line-height:1.6;}

.outcomes{display:grid;grid-template-columns:repeat(2,1fr);gap:14px 28px;margin-top:8px;}
.outcome{display:flex;gap:11px;font-size:15px;color:var(--text);line-height:1.45;align-items:flex-start;}
.outcome svg{flex-shrink:0;margin-top:3px;color:var(--ocean);}

.problem-list{list-style:none;margin-top:22px;}
.problem-list li{position:relative;padding:12px 0 12px 30px;border-bottom:1px solid var(--border);font-size:16px;color:var(--text-sec);line-height:1.5;}
.problem-list li::before{content:"";position:absolute;left:4px;top:19px;width:7px;height:7px;border-radius:50%;background:var(--amber);}
.problem-kicker{font-size:17px;color:var(--navy);font-weight:500;margin-top:26px;line-height:1.55;}

/* steps (what it is / how it works) */
.steps{counter-reset:s;margin-top:10px;}
.step{display:flex;gap:20px;padding:20px 0;border-bottom:1px solid var(--border);}
.step:last-child{border-bottom:none;}
.step-n{counter-increment:s;flex-shrink:0;width:38px;height:38px;border-radius:50%;background:var(--fog);color:var(--ocean);font-family:'DM Serif Display',serif;font-size:18px;display:flex;align-items:center;justify-content:center;}
.step-n::before{content:counter(s);}
.step h3{font-size:17px;color:var(--navy);font-weight:600;margin-bottom:4px;}
.step p{font-size:15px;color:var(--text-sec);line-height:1.55;}
.anchor-line{font-family:'DM Serif Display',serif;font-size:20px;color:var(--ocean);font-style:italic;text-align:center;margin-top:34px;}

.how-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:14px;}
.how-card{background:#fff;border:1px solid var(--border);border-radius:var(--r);padding:26px;box-shadow:var(--shadow);}
.how-card .hn{font-family:'DM Serif Display',serif;font-size:15px;color:var(--ocean);margin-bottom:10px;}
.how-card h3{font-size:16px;color:var(--navy);margin-bottom:6px;}
.how-card p{font-size:14px;color:var(--text-sec);line-height:1.55;}

/* balance — two-up with stone image */
.balance{background:var(--navy);color:#fff;}
.balance-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:center;}
.balance img{width:100%;border-radius:var(--r);display:block;}
.balance h2{color:#fff;}
.balance .lead{color:rgba(255,255,255,.72);}

/* credibility band */
.cred{background:var(--fog-light);}
.cred-grid{display:grid;grid-template-columns:200px 1fr;gap:36px;align-items:center;}
.cred img{width:100%;border-radius:var(--r);display:block;}
.cred blockquote{font-family:'DM Serif Display',serif;font-size:clamp(20px,2.6vw,26px);color:var(--navy);line-height:1.4;}
.cred .who{font-size:14px;color:var(--text-sec);margin-top:14px;}

/* pricing */
.price-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:14px;}
.price{background:#fff;border:1px solid var(--border);border-radius:var(--r);padding:24px 20px;display:flex;flex-direction:column;}
.price.feature{border-color:var(--ocean);box-shadow:0 6px 24px rgba(30,127,166,.14);}
.price .tag{font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ocean);min-height:14px;}
.price .name{font-family:'DM Serif Display',serif;font-size:20px;color:var(--navy);margin:8px 0 4px;}
.price .amt{font-size:15px;color:var(--text);font-weight:500;}
.price .per{font-size:13px;color:var(--text-muted);}
.price .desc{font-size:13px;color:var(--text-sec);line-height:1.5;margin-top:12px;flex:1;}
.price .lim{font-size:12px;color:var(--text-muted);margin-top:10px;}
.price-note{font-size:13px;color:var(--text-muted);text-align:center;margin-top:18px;line-height:1.5;}

/* faq */
.faq{margin-top:10px;}
.faq details{border-bottom:1px solid var(--border);padding:4px 0;}
.faq summary{font-size:16px;font-weight:500;color:var(--navy);padding:16px 0;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;}
.faq summary::-webkit-details-marker{display:none;}
.faq summary::after{content:"+";font-size:22px;color:var(--ocean);font-weight:400;line-height:1;}
.faq details[open] summary::after{content:"–";}
.faq .ans{font-size:15px;color:var(--text-sec);line-height:1.6;padding:0 0 18px;max-width:760px;}

/* final cta */
.final{background:var(--navy);color:#fff;text-align:center;}
.final h2{color:#fff;}
.final .lead{color:rgba(255,255,255,.72);margin-left:auto;margin-right:auto;max-width:560px;}
.final .hero-actions{justify-content:center;}

/* footer */
.lp-foot{background:#08131f;color:rgba(255,255,255,.4);font-size:13px;padding:40px 0;}
.lp-foot-in{max-width:var(--lp-max);margin:0 auto;padding:0 28px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:14px;align-items:center;}
.lp-foot a{color:rgba(255,255,255,.55);text-decoration:none;}
.lp-foot a:hover{color:#fff;}

/* blog list + post pages: keep the footer pinned to the viewport bottom on
   short pages, while still scrolling normally below longer content */
body.post-page{display:flex;flex-direction:column;min-height:100vh;}
body.post-page > .lp-foot{margin-top:auto;}

/* persona-conditional visibility handled by JS adding body[data-persona] */

@media(max-width:860px){
  .hero-grid,.balance-grid,.cred-grid{grid-template-columns:1fr;}
  .hero-copy{padding:64px 0 40px;}
  .hero-media{min-height:240px;}
  .hero-media::after{background:linear-gradient(0deg,var(--navy) 0%,rgba(13,27,42,0) 70%);}
  .how-grid{grid-template-columns:1fr;}
  .price-grid{grid-template-columns:repeat(2,1fr);}
  .cred-grid{grid-template-columns:1fr;}
  .cred img{max-width:200px;}
}
@media(max-width:560px){
  .lp section{padding:56px 0;}
  .outcomes,.price-grid{grid-template-columns:1fr;}
  .persona-tab{display:none;}
  .persona-select{display:block;}
  .persona-lbl{display:none;}
  .lp-nav-right{display:none;}   /* whole link list overflows at this width — CTA moves to the persona bar below */
  .persona-in{justify-content:space-between;}
  .persona-cta{display:inline-block;padding:7px 16px;font-size:13px;}
}

/* product diagrams — drawn in the site's own tokens, not clipart */
.tri{width:100%;max-width:440px;height:auto;display:block;margin:0 auto;}
.tri text{font-family:'DM Sans',sans-serif;}
.tl-diagram{margin-top:32px;background:var(--white);border:1px solid var(--border);border-radius:var(--r);box-shadow:var(--shadow);padding:22px 24px 18px;}
.tl-diagram .cap{font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--text-muted);margin-bottom:6px;}
.tl-diagram svg{width:100%;height:auto;display:block;}
.tl-diagram text{font-family:'DM Sans',sans-serif;}
.tl-legend{display:flex;gap:22px;flex-wrap:wrap;margin-top:8px;font-size:12.5px;color:var(--text-sec);}
.tl-legend span{display:inline-flex;align-items:center;gap:7px;}
.tl-legend i{width:10px;height:10px;border-radius:50%;display:inline-block;}
.coop-tl .dot-you{background:#2fa3d1;}
.coop-tl .dot-dist{background:#7fd3a7;}
.enter-note{text-align:center;font-size:15px;color:var(--text-sec);margin-top:18px;line-height:1.55;}
.enter-note strong{color:var(--navy);font-weight:600;}

/* consultancy — "done with you" (dark band; two parallel engagement cards) */
.consult{background:var(--navy);color:#fff;}
.consult .eyebrow{color:var(--ocean-light);}
.consult h2{color:#fff;}
.consult .lead{color:rgba(255,255,255,.72);}
.consult-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:36px;}
.consult-card{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.14);border-radius:var(--r);padding:28px;display:flex;flex-direction:column;}
.consult-tag{font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--ocean-light);margin-bottom:10px;}
.consult-card h3{font-family:'DM Serif Display',serif;font-size:24px;color:#fff;margin-bottom:12px;}
.consult-card p{font-size:15px;color:rgba(255,255,255,.75);line-height:1.6;flex:1;margin-bottom:22px;}
.consult-cta{align-self:flex-start;background:var(--ocean);color:#fff;padding:12px 22px;border-radius:var(--rs);font-weight:500;text-decoration:none;transition:background .15s;}
.consult-cta:hover{background:var(--ocean-light);}
@media(max-width:760px){.consult-grid{grid-template-columns:1fr;}}

/* ---------- blog list ---------- */
.blog-list{margin-top:8px;}
.blog-card{display:block;padding:32px 0;border-bottom:1px solid var(--border);text-decoration:none;}
.blog-card:first-child{padding-top:0;}
.blog-card:last-child{border-bottom:none;}
.blog-card .date{font-family:'DM Sans',sans-serif;font-size:12px;color:var(--text-muted);text-transform:uppercase;letter-spacing:.08em;margin-bottom:10px;}
.blog-card h2{font-family:'DM Serif Display',serif;font-size:24px;color:var(--navy);line-height:1.3;margin-bottom:10px;}
.blog-card p{font-size:15px;color:var(--text-sec);line-height:1.6;}
.blog-card .read-more{font-size:13px;color:var(--ocean);font-weight:600;margin-top:12px;display:inline-block;}

/* ---------- blog post ---------- */
.post-header{padding:52px 0 8px;}
.post-header .date{font-family:'DM Sans',sans-serif;font-size:12px;color:var(--text-muted);text-transform:uppercase;letter-spacing:.08em;margin-bottom:16px;}
.post-header h1{font-family:'DM Serif Display',serif;font-size:clamp(28px,4vw,42px);color:var(--navy);line-height:1.2;}
.post-lead p{font-size:18px;color:var(--text-sec);line-height:1.65;margin-bottom:18px;}
.post-body{padding:8px 0 60px;}
.post-body h2{font-family:'DM Serif Display',serif;font-size:24px;color:var(--navy);margin:40px 0 14px;line-height:1.3;}
.post-body p{font-size:16px;color:var(--text);line-height:1.75;margin-bottom:18px;}
.post-body ol,.post-body ul{margin:0 0 20px 22px;}
.post-body li{font-size:16px;color:var(--text);line-height:1.7;margin-bottom:12px;}
.post-body li strong{color:var(--navy);}
.post-cta{background:var(--fog-light);border-left:3px solid var(--ocean);border-radius:0 var(--r) var(--r) 0;padding:26px 28px;margin:40px 0 0;}
.post-cta p{margin-bottom:16px;font-size:16px;color:var(--navy);line-height:1.6;}
.post-cta .note{font-size:13px;color:var(--text-muted);margin-top:12px;margin-bottom:0;}