Free forever on one distributor: assess one partnership, no setup taken away from you.
"How structured is the way you work with your distributors?"
For most companies, the honest answer is "not very." That's the gap DistributorFit closes.
Why this matters to you
The quiet failure
The problem usually isn't the market or the product. It's that there was never a structured way to choose the partner, or to see how the partnership was actually doing.
That's why DistributorFit doesn't stop at the signature. See the stages after it →
"It is not simply about measuring sales figures. It is about understanding why a distributor performs, why a partnership may lose momentum, and what can be done to improve it before opportunities are lost."
Free tools
Enter your own estimates and see the cost in lost gross profit, support and management time. Nothing is stored or sent.
Try your own numbers →A shared budget and marketing plan you bring to each distributor. It shows early whether the numbers add up.
Try the plan demo →What DistributorFit is
This isn't a scorecard. It's a full system for qualifying distributors and making the partnership work: selection, agreement, onboarding, a shared plan and balanced, ongoing follow-up. Made usable as a simple web tool you can run end to end, or step into wherever you already are.
Before the agreement
Present yourself to a distributor so the right ones want to engage.
Find and shortlist candidates, informed by what customers actually say.
Evaluate each distributor against consistent, weighted criteria that adapt to how complex your solution is to sell.
A balanced agreement that works for both sides.
After the signature Where partnerships quietly fail: signed, but the sales don't follow.
From signature to the distributor's first success. A shared checklist, a kickoff agenda and a day-90 check.
A budget and marketing plan you build together with your distributor. Agreed by both, followed up per quarter.
Track the health of the partnership over time, with the distributor contributing.
Every decision becomes visible, consistent and defensible.
Already working with distributors? You don't start over: enter at Screening or Follow-up and use the stages that fit.
The board
The board shows where each distributor stands, across all your markets, so you know where to look before a partnership drifts.
From your latest review. An old green turns grey, because an old green is more dangerous than no colour.
When something needs action: a blocked onboarding, an overdue review, or an agreed next step open for more than 60 days.
A read-only link, no account needed, revocable at any time.
The temperature tells you where to look. The judgement stays with you.
How it works
Screening and agreement, guided step by step, for a new distributor or a health-check on one you already have.
They contribute at an agreed cadence; both sides see the same development timeline.
The board flags temperature drops, overdue reviews and open actions, so you know where to look before performance drops.
The balance difference
DistributorFit is built on balance. The distributor sees the same development timeline and the agreed actions you do, and a visible, well-run partnership is their gain too: more of their revenue, a stronger standing, less time lost. A distributor who is part of the process engages with it; one who is merely monitored resists it. That mutual interest (not mild tolerance) is what makes follow-up actually get used, and it's the character of the whole product.
"Don't believe me. Test it. Run one distributor you think is fine through a structured lens, and see the weak spots for yourself."
Built on 30 years on both sides of the table, as principal and as distributor. The trial is the proof: there's nothing to set up and nothing to lose.
Pricing
The unit is the number of active distributors. Tiers aren't stacked: you move up one step at a time.
Every plan includes all seven stages, the board and its read-only link for your management.
Annual ≈ two months free. From Free you choose Starter or Professional directly, and you keep full access to your existing work at every tier.
Advisory
Not every question needs a full engagement. Sometimes you need an experienced view on one decision: agent or distributor, an agreement draft, a partner who has gone quiet. Advisory Hours gives you direct access to Jan Taudal: 25+ years building distributor networks, from both sides of the table.
Prices excl. VAT. EU businesses outside Denmark: reverse charge. Written replies within 2 working days. Unused hours expire 12 months after purchase.
Planning a new distributor selection, or reviewing your whole portfolio? Let's talk →
Consultancy
For principals who want expert guidance through the process, not just a tool. We work alongside your sales leadership; DistributorFit is the live platform throughout.
"For CEOs, Sales Directors and Export Managers who are building or managing international distributor networks, I genuinely believe that a conversation with Jan is worth having."
You're entering a new market or replacing a distributor that didn't work. The cost of getting it wrong again is another 12–24 months. Starting Right structures the selection from day one.
Book a conversationYou already have distributors but performance is unclear, inconsistent, or quietly declining. Course Correction gives you a structured view of who stays, who goes, and who needs a plan.
Book a conversationQuestions
Assess one partnership free. It takes minutes, and it doesn't take your setup away from you.