DistributorFit — Distributor partnerships that actually deliver

The quiet failure

Most distributor partnerships don't fail loudly. They fail quietly.

The agreement is signed — but the sales don't follow.
The distributor's team isn't yet sure how to sell the solution.
Nobody learns why customers aren't buying — that intelligence never reaches you.
By the time you realise it isn't working, months or years are gone.

The problem usually isn't the market or the product. It's that there was never a structured way to choose the partner — or to see how the partnership was actually doing.

What DistributorFit is

A structured operating model for the whole distributor relationship

This isn't a scorecard. It's a full system for qualifying distributors and making the partnership work — selection, agreement, and balanced, ongoing follow-up. Made usable as a simple web tool: five stages you can run end to end, or step into wherever you already are.

Briefing

Present yourself to a distributor so the right ones want to engage.

Discovery

Find and shortlist candidates, informed by what customers actually say.

Screening

Evaluate each distributor against consistent, weighted criteria — adapting to how complex your solution is to sell.

Agreement

A balanced agreement that works for both sides.

Follow-up

Track the health of the partnership over time, with the distributor contributing.

Every decision becomes visible, consistent and defensible.

Already working with distributors? You don't start over — enter at Screening or Follow-up and use the stages that fit.

How it works

Three steps, at your own pace

Step one

Run a structured assessment

Screening and agreement, guided step by step — for a new distributor, or a health-check on one you already have.

Step two

Invite the distributor into follow-up

They contribute at an agreed cadence; both sides see the same development timeline.

Step three

Act early

The tool surfaces deviations and suggests corrective actions before performance drops.

Cooperation development timeline · quarterly check-ins

Both sides contribute each check-in Tool flags attention

The balance difference

Follow-up is not surveillance. It's shared.

DistributorFit is built on balance. The distributor sees the same development timeline and the agreed actions you do — and a visible, well-run partnership is their gain too: more of their revenue, a stronger standing, less time lost. A distributor who is part of the process engages with it; one who is merely monitored resists it. That mutual interest — not mild tolerance — is what makes follow-up actually get used, and it's the character of the whole product.

"Don't believe me — test it. Run one distributor you think is fine through a structured lens, and see the weak spots for yourself."

Built on 30 years on both sides of the table — as principal and as distributor. The trial is the proof: there's nothing to set up and nothing to lose.

Pricing

Start free. Move up the staircase as you grow.

The unit is the number of active distributors. Tiers aren't stacked — you move up one step at a time.

Free

€0

The whole platform on one distributor, plus a demo of the follow-up timeline. Try the full workflow.

1 distributor · permanent, not a trial

Start free

Starter

€79 /mo

or €790/year

Full export, cloud save, manual follow-up.

Up to 3 distributors

Upgrade to Starter

Grows with you

Professional

€149 /mo

or €1490/year

Plus the real distributor-driven follow-up: development timeline and corrective-action suggestions.

Up to 10 distributors

Upgrade to Professional

Enterprise

Unlimited distributors, multi-user.

For larger networks

Annual ≈ two months free. From Free you choose Starter or Professional directly — you keep full access to your existing work at every tier.

Consultancy

The same methodology — done with you.

For principals who want expert guidance through the process, not just a tool. We work alongside your sales leadership; DistributorFit is the live platform throughout.

New distributor

Starting Right

You're entering a new market or replacing a distributor that didn't work. The cost of getting it wrong again is another 12–24 months. Starting Right structures the selection from day one.

Book a conversation

Existing distributor

Course Correction

You already have distributors but performance is unclear, inconsistent, or quietly declining. Course Correction gives you a structured view of who stays, who goes, and who needs a plan.

Book a conversation

Questions

The honest answers

Will our distributors actually fill this in?

Follow-up is short and gives the distributor value too — structure, clear expectations, and a professional standing. It's designed to be a few minutes at an agreed cadence, not administration. And if a distributor won't spend a few minutes keeping the partnership visible, that reluctance is itself useful information — an early signal the cooperation is already drifting.

Do we have to replace our CRM?

No. DistributorFit is a structured layer on top of what you already use. Start with one distributor.

Is this just another reporting tool?

No. It's a structured way to make and defend partner decisions, and to see the partnership's real health over time — with corrective actions, not just data.

What if we only have a few distributors?

That's exactly who Free and Starter are for. The structure matters whether you have two distributors or twenty.

Is it secure — who sees what?

Your private assessments stay private. The follow-up timeline and agreed actions are shared between you and the distributor; your internal scoring is not. A three-level privacy model, enforced in the database — not just the browser.